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Fortis Hotel Launch Signature Brand

Johannesburg – 1 March 2018: Fortis Hotels, an authentic local hotel chain, launched their own signature brand today at an industry launch. After operating several Protea hotels around the country for many years and thereby building up a loyal and solid customer base, the time is right for this proudly South African and family owned business to make waves in the hospitality industry.

The group is launching six Fortis Branded Hotels; Fortis Hotel Capital (Pretoria), Fortis Hotel Manor (Pretoria), Fortis Hotel Malaga (Waterval Boven), Fortis Hotel Witbank (Witbank), Fortis Hotel Highveld (Emalahleni) and Fortis Hotel Evander (Secunda). They will continue to franchise with the Protea and Marriott group at their hotel, Protea Hotel Hunters Rest. Under the leadership of well-known businessman, Grant Mclachlan, the group has amassed the series of profitable hotels that have each developed an exclusive offering with a dedicated customer base catering to a mix of business and leisure travelers. The Fortis Hotels tagline, It’s Personal, essentially revealed itself, as every interaction between the brand and customers along with staff, is on a passionately personal level that has been likened to an enormous family.

In 1954 the Mclachlan brothers, Archie and Jimmy, opened the Boulevard Hotel in Pretoria. A few years later they built the Boulevard Witbank and the Boulevard Impala in Phalaborwa followed shortly after. In November 1993, the hotels converted to the Protea Hotel brand and enjoyed many years of a very beneficial and constructive association. On 1 March 2018, the hotels will trade under their own brand, Fortis Hotels which will sign a management contract with the Boulevard Hotel Group. Grant Mclachlan bought the trading companies from his family in 1998 and continues to be the major shareholder. A significant announcement was made at the launch, that the staff of both the Boulevard Group and of Fortis Hotels will own 40% of the equity in their respective companies. The claim, Its Personal, is even stronger because the group and their loyal staff own their destination.

Grant Mclachlan, Fortis Hotels CEO says, “We are not launching a hotel or expanding a business, nor are we filling a gap in the market, we are starting a new era and we want you to be a part of our journey. Our ambition is to be a sought-after African hospitality company known for a portfolio of individually managed hotels that create warm, welcoming and happy guest experiences at the same time as developing, and sustaining our people, our communities and our environment. This is a truly South African cultural brand with international qualities.”

Reference:

Melissa Verhave, Media Director

Melissa@bespokeconsult.co.za

073 216 3567