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Meet Sandra Masson: Marketing Director at Fortis Hotels

Sandra Masson is the Marketing Director at Fortis Hotels, one of South Africa’s leading hotel brands. She has been in the hospitality industry for over 20 years and has excelled at Fortis in her position as a key member of the management team.

Fortis Hotels has several hotels around the country with an excellent reputation of Client Service for an exceptionally high calibre of clientele. As the Marketing leader of this determined group, Sandra has a reputation as a force to be reckoned with in this largely male dominated environment. She has a proven track record in Local, National, and International Sales and Sales Management.

Sandra began her career in the hospitality industry 24 years ago with Protea Hotels, now operated by Marriott, one of Africa’s largest leading hotel groups. She was appointed as National Sales Manager for Halcyon Hotels in 1998. After two years of managing Sales in the National and International Tour Operating arena, she re-joined Protea Hotels as Cape Regional Sales Manager.  In 2009 she was headhunted and appointed as ISO Leisure Hotels, now RH Hotels and Management (Pty) ltd. National Sales Manager heading up a rapidly growing Sales Team. After several years in this role, Sandra decided to branch out into Marketing to diversify her portfolio and joined Fortis Hotels in 2017.

When asked what words of advice she would give to other women looking to excel in the industry, Sandra had the following to share, “The most important attributes are a growth mind-set, compassion and the desire to deliver exceptional service with no detail spared. I am passionate about the upliftment, empowerment and edification of the industry which is another Fortis brand priority, “ she said. With a warm local brand such as Fortis Hotels who strive to make their guest experiences both outstanding and personal, it sounds like she has come home.

Sandra lives in Blouberg in the Western Cape with her family. She enjoys reading, travelling, exploring new cultures and has a love for the bush.


Melissa Verhave, Media Director


073 216 3567