Purpose, Vision and Mission


Our Purpose

To take great care of people.

Our Mission

We operate hotels profitably by:

– Providing consistent, excellent guest care and service,
– Through inspired and happy employees,
– In a responsible and sustainable way,
– In order to care for and create value for all of our stakeholders.

Our Vision

Our ambition is to be a sought-after African hospitality company known for:

– Profitably operating a portfolio of individually managed hotels that create warm, welcoming and happy guest experiences;
– Developing, maintaining and sustaining our people, our businesses, our communities and our environment;
– Creating value for all of our stakeholders; and
– Strategically investing in value-added diversified business opportunities in the hospitality value-chain.